Trend Boutique.

http://www.thetrendboutique.co.uk/

'The future has already happened, it's just that it isn't distributed very well yet'- William Gibson.

I attended a really interesting talk from Sally Denton of the Trend Boutique, who explained how trends worked, the different types of trends, and how she develops trends. 

Trends;

- macro (3-5years)

- transitional (1-2years)

- micro (6months)

Introduction-> brand-> maturity-> decline

Trend setter-> early adopter-> trend follower-> lagger

Designer-> brand-> high street-> discount

Right product, right place, right time. 

Top trend forecasters;

- Carlin International

- Peclers Paris

- Nelly Kodi

- Promostyl

- Trend Union

- Decipher

- Mudpie

- Trend Bible

Methodology;

Themes often come from

- Political

- Economical

- Social

- Technology

- Environment