Nike FuelBand
http://store.nike.com/gb/en_gb/?l=shop,pdp,ctr-inline/cid-300/pid-683902/pgid-683903&cp=EUNS_KW_UK_Icons
The Nike FuelBand is an interesting concept, a device that records all your activity levels, fitness wise, to then motivate you to get fit and to set a weight loss goal.
This information can then be uploaded onto an app where you can then see your progress and link with your friends to see how they're doing and vice versa.
Interestingly people are then willingly displaying information about themselves onto an app, who knows then where that information is being taken to and who has access to it.
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